Google’s Upcoming Separate Mobile Index – Why having a Responsive Website is the Best Solution?
It’s a mobile world – ‘think mobile first’ is the approach advocated widely across the world by marketing/SEO as well as UX experts. When Google, one of the major building blocks of the internet, has taken a mobile first approach, you can be pretty sure that, going forward, its ‘mobile way or highway’.
You must have heard about Google’s upcoming separate mobile index, which is being tested now, and will be rolled out anytime soon – for those who do not know, let us explain a bit. Currently, Google has single index for search which contains all the indexed documents – both mobile and desktop versions and the desktop versions are used for ranking. Google is soon going to come up with a separate mobile index for the mobile versions of the documents/web pages and importantly, mobile versions will be used for rankings in both desktop and mobile results. In case, there is no mobile version available for a site, it will take the desktop version into consideration – but note that mobile versions will always rank better than desktop versions (keeping other factors constant) in both desktop and mobile results. Mobile index will be the primary index and will be fresh and updated compared to the desktop index.
So, now the question is not whether you should have a mobile version of your website or not. You should if you don’t have one already. The question is which is the best way to make your website mobile-friendly or create a mobile version with respect to the upcoming separate mobile index? You have three options to make your website mobile-friendly – Separate mobile website (m.example.com), dynamic serving and responsive web design. Which one is the best solution with respect to Google’s upcoming separate mobile index? Read on – Google’s Upcoming Separate Mobile Index – Why having a Responsive Website is the Best Solution?